{"id":8624,"date":"2025-03-17T13:58:40","date_gmt":"2025-03-17T13:58:40","guid":{"rendered":"https:\/\/genznewz.ro\/?p=8624"},"modified":"2025-03-17T13:58:41","modified_gmt":"2025-03-17T13:58:41","slug":"mercedes-benz-bucharest-fashion-week-lanseaza-next-generation-o-platforma-pentru-noua-generatie-de-designeri","status":"publish","type":"post","link":"https:\/\/genznewz.ro\/?p=8624","title":{"rendered":"Mercedes-Benz Bucharest Fashion Week lanseaz\u0103\u00a0Next Generation &#8211; o\u00a0platform\u0103 pentru noua genera\u021bie de\u00a0designeri"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00cen cadrul edi\u021biei de prim\u0103var\u0103 a Mercedes-Benz Bucharest Fashion Week\u00a0(27-30 martie 2025)\u00a0va fi lansat oficial NEXT GENERATION, un program dedicat noii genera\u021bii de creatori \u0219i antreprenori din industria modei rom\u00e2ne\u0219ti.\u00a0G\u00e2ndit ca un ecosistem creativ, educa\u021bional \u0219i sustenabil, proiectul \u00ee\u0219i propune s\u0103 ofere resurse\u00a0esen\u021biale,\u00a0mentorat \u0219i vizibilitate pentru tineri designeri, studen\u021bi, antreprenori\u00a0afla\u021bi la \u00eenceput de drum\u00a0\u0219i pasiona\u021bi de mod\u0103 care \u00ee\u0219i doresc o carier\u0103 \u00een industrie. NEXT GENERATION este structurat \u00een jurul a trei direc\u021bii strategice:\u00a0<strong>Fashion Talent Awards, Business Accelerator & Management in Fashion \u0219i Sustainable Design Lab.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Evenimentul-cheie al acestei edi\u021bii va fi\u00a0<strong>conferin\u021ba NEXT Generation<\/strong>\u00a0din 27 martie, \u00een cadrul c\u0103reia va fi anun\u021bat\u0103 tema oficial\u0103 a competi\u021biei\u00a0<em>Fashion Talent Award 2025<\/em>\u00a0\u0219i vor fi prezentate direc\u021biile principale ale programului. Cu aceast\u0103 ocazie, va fi introdus\u00a0\u0219i o parte din\u00a0<strong>Advisory Board-ul interna\u021bional<\/strong>\u00a0care va sus\u021bine viziunea proiectului, din care fac parte nume importante din fashion, business \u0219i sustenabilitate.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"690\" src=\"https:\/\/genznewz.ro\/wp-content\/uploads\/2025\/03\/vf_Jurqg-1170x690.jpeg\" alt=\"\" class=\"wp-image-8626\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Unul dintre momentele definitorii ale programului este\u00a0<strong>Fashion Talent Award<\/strong>, o competi\u021bie dedicat\u0103 tinerilor designeri, care vor lucra sub \u00eendrumare profesional\u0103 \u0219i vor beneficia de un program de tutorat. Premiul competi\u021biei const\u0103 \u00eentr-o\u00a0<strong>experien\u021b\u0103 interna\u021bional\u0103 la Polimoda<\/strong>, una dintre cele mai prestigioase \u0219coli de mod\u0103 din lume, care este partenerul educa\u021bional al proiectului,\u00a0sus\u021bin\u00e2nd formarea unei noi genera\u021bii de creativi.\u00a0\u00cen acest context,\u00a0<strong>Massimiliano Giornetti<\/strong>,\u00a0Directorul Polimoda \u0219i fost Director\u00a0Creativ\u00a0al casei\u00a0Salvatore Ferragamo,\u00a0se va al\u0103tura echipei extinse a proiectului, aduc\u00e2nd o\u00a0contribu\u021bie semnificativ\u0103 la dezvoltarea artistic\u0103 \u0219i profesional\u0103 a participan\u021bilor. Prin acest parteneriat, ace\u0219tia vor avea acces la resurse valoroase\u00a0\u0219i experien\u021b\u0103 practic\u0103 al\u0103turi de exper\u021bi din industrie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Latura de business, pilonul\u00a0<em>Business Accelerator & Management in Fashion<\/em>\u00a0este realizat\u0103\u00a0\u00een parteneriat cu\u00a0<strong>Bucharest Business School, \u0219coala de afaceri a Academiei de Studii Economice din Bucure\u0219ti (ASE<\/strong><strong>)<\/strong>\u00a0\u2014 lider educa\u021bional \u00een economie, sustenabilitate \u0219i antreprenoriat.\u00a0Acest pilon este\u00a0dedicat\u00a0at\u00e2t designerilor, c\u00e2t \u0219i pasiona\u021bilor de mod\u0103 care \u00ee\u0219i doresc s\u0103 lanseze un brand sau s\u0103 urmeze o carier\u0103 \u00een industria modei \u2014 fie \u00een management, strategie, comunicare sau alte roluri conexe.\u00a0Proiectul\u00a0beneficiaz\u0103, de asemenea,\u00a0de sprijinul\u00a0<strong>B\u0103ncii Transilvania<\/strong>, recunoscut\u0103 pentru sus\u021binerea antreprenoriatului local \u0219i a ini\u021biativelor din industriile creative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conferin\u021ba NEXT Generation din 27 martie \u00eel va avea invitat ca speaker pe\u00a0<strong>Giacomo Santucci<\/strong>, una dintre personalit\u0103\u021bile marcante ale modei interna\u021bionale, care va sus\u021bine un keynote despre viitorul industriei fashion. Cu o carier\u0103 remarcabil\u0103 \u00een fruntea unor case de mod\u0103 de renume,\u00a0<strong>Giacomo Santucci<\/strong>\u00a0a fost CEO al\u00a0<strong>Gucci<\/strong>, Pre\u0219edinte al\u00a0<strong>Prada Group Asia-Pacific<\/strong>\u00a0\u0219i a ocupat pozi\u021bii strategice \u00een branduri precum Valentino \u0219i Armani. Expertiza sa \u00een leadership creativ \u0219i business interna\u021bional va aduce o perspectiv\u0103 valoroas\u0103 pentru participan\u021bii\u00a0din cadrul programului.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De asemenea, proiectul beneficiaz\u0103 de sprijinul academic al celor mai importante universit\u0103\u021bi de arte \u0219i design din Rom\u00e2nia:\u00a0<strong>Universitatea Babe\u0219-Bolyai din Cluj-Napoca<\/strong><strong>,<\/strong>\u00a0<strong>Universitatea Na\u021bional\u0103 de Arte Bucure\u0219ti (UNArte)<\/strong>,\u00a0<strong>Universitatea de Art\u0103 \u0219i Design din Cluj-Napoca (UAD<\/strong><strong>)<\/strong>\u00a0\u0219i\u00a0<strong>Universitatea de Vest Timi\u0219oara (UVT)<\/strong>.Aceste institu\u021bii contribuie la formarea genera\u021biei viitoare de creativi, oferind un cadru esen\u021bial de reflec\u021bie \u0219i inova\u021bie \u00een moda contemporan\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Programul se desf\u0103\u0219oar\u0103 pe parcursul \u00eentregului an, cu sesiuni de mentorat, ateliere \u0219i talk-uri,\u0219i\u00a0culmineaz\u0103 cu prezentarea final\u0103 a colec\u021biilor realizate \u00een cadrul concursului\u00a0<em>Fashion Talent Award<\/em>, la edi\u021bia de toamn\u0103 a Mercedes-Benz Bucharest Fashion Week.\u00a0\u00censcrierile pentru toate cele trei direc\u021bii ale programului vor fi disponibile de la \u00eenceputul lunii aprilie\u00a0pe site-ul oficial\u00a0<a href=\"https:\/\/mbbfw.ro\/\">mbbfw.ro<\/a>\u00a0\u0219i vor r\u0103m\u00e2ne deschise p\u00e2n\u0103 \u00een\u00a0mai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEXT GENERATION este sus\u021binut de\u00a0<strong>Mercedes-Benz<\/strong>, partener principal al proiectului, reafirm\u00e2nd\u00a0astfel\u00a0angajamentul brandului fa\u021b\u0103 de inova\u021bie, sustenabilitate \u0219i sprijinirea tinerelor talente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen cadrul edi\u021biei de prim\u0103var\u0103 a Mercedes-Benz Bucharest Fashion Week\u00a0(27-30 martie 2025)\u00a0va fi lansat oficial NEXT GENERATION, un program dedicat noii genera\u021bii de creatori \u0219i antreprenori din industria modei rom\u00e2ne\u0219ti.\u00a0G\u00e2ndit ca un ecosistem creativ, educa\u021bional \u0219i sustenabil, proiectul \u00ee\u0219i propune s\u0103 ofere resurse\u00a0esen\u021biale,\u00a0mentorat \u0219i vizibilitate pentru tineri designeri, studen\u021bi, antreprenori\u00a0afla\u021bi la \u00eenceput de drum\u00a0\u0219i pasiona\u021bi<\/p>\n","protected":false},"author":2,"featured_media":8625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,20,15,1],"tags":[],"class_list":["post-8624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-lifestyle","category-monden","category-newz"],"_links":{"self":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts\/8624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8624"}],"version-history":[{"count":1,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts\/8624\/revisions"}],"predecessor-version":[{"id":8627,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts\/8624\/revisions\/8627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/media\/8625"}],"wp:attachment":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}