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<\/figure>\n\n\n\nCampania a fost conceputa\u00a0in parteneriat creativ cu TBWA\\Chiat\\Day LA\u00a0si produsa\u00a0de de la revolu\u0107ion\/PRETTYBIRD.<\/p>\n\n\n\n
Inspirat din\u00a0reclama\u00a0Refrigerator\u00a0pentru\u00a0Levi\u2019s\u00a0din\u00a01988, acest capitol transforma\u00a0spiritul original al reclamei\u00a0intr-o declaratie moderna\u00a0despre\u00a0incredere, originalitate\u00a0si\u00a0putere. Amplasat\u00a0intr-un restaurant\u00a0insorit de pe marginea drumului, filmul reimagineaza\u00a0reclama din 1988, cu Beyonc\u00e9\u00a0in rol principal.\u00a0In camasa emblematica\u00a0Levi\u2019s, pantaloni scurti 501 Original, un\u00a0maiou\u00a0alb\u00a0sclipitorsi o bandana\u00a0clasica\u00a0rosie\u00a0paisley, ea se misca\u00a0cu\u00a0incredere, gata sa\u00a0accepte urmatoarea ei provocare. Cu un cameo special al lui Willie Jones, un colaborator\u00a0al\u00a0Cowboy Carter, campania\u00a0conecteaza\u00a0impecabil\u00a0brandul\u00a0cu\u00a0universul artistic\u00a0extins\u00a0al lui Beyonc\u00e9.<\/p>\n\n\n\n
\u201eLevi\u2019s nu este\u00a0un brand de\u00a0patrimoniu, ci\u00a0o\u00a0istorie\u00a0incredibila, care a ramas constant\u00a0in centrul culturii\u201d, a spus Kenny Mitchell, director global de marketing al marcii Levi\u2019s la Levi Strauss & Co. \u201ePrin REIIMAGINE\u00a0si parteneriatul nostru cu Beyonc\u00e9, unul dintre cei mai influenti artisti\u00a0de azi, sarbatorim simbolurile clasice ale epocii noastre\u00a0si\u00a0cladim\u00a0pe\u00a0decade de\u00a0iconografie Levi\u2019s.\u00a0Celebrand ce\u00a0inseamna\u00a0sa\u00a0fii un lider care\u00a0conduce cu\u00a0scop\u00a0si\u00a0incredere.\u201d<\/p>\n\n\n\n \u201eRefrigerator\u201d se lanseaza\u00a0cu o campanie globala\u00a0complet integrata, inclusiv\u00a0TV, digital, social media,\u00a0OOH-uri\u00a0si activari de brand.<\/p>\n\n\n\n Campania continua\u00a0traditia Levi\u2019s de a lucra cu cele mai\u00a0recunoscute\u00a0talente creative ale vremurilor noastre. Matsoukas a colaborat cu directorul de\u00a0imagine, castigator al\u00a0premiului Emmy, Marcell R\u00e9v,\u00a0si cu celebrul fotograf Mason Poole, pentru a surprinde esenta vizuala\u00a0a filmului \u201eRefrigerator\u201d, bazandu-se pe mostenirea campaniilor\u00a0si\u00a0imaginii\u00a0emblematice Levi\u2019s.<\/p>\n\n\n\n Pentru mai multe informatii despre campania\u00a0REIIMAGINE, vizitati\u00a0levi.com\/liveinlevis<\/a>\u00a0si urmariti\u00a0@levis\u00a0pe\u00a0Instagram\u00a0si\u00a0TikTok.<\/p>\n\n\n\n Despre Levi\u2019s<\/strong><\/p>\n\n\n\n Brandul Levi\u2019s simbolizeaza\u00a0stilul american clasic\u00a0si cool fara\u00a0efort. De la inventarea lor de catre Levi Strauss & Co.\u00a0in 1873, blugii Levi\u2019s au devenit unele dintre cele mai recunoscute articole de \u00a0imbracaminte din lume, captand imaginatia\u00a0si loialitatea oamenilor de generatii. Astazi, portofoliul de marci Levi\u2019s continua\u00a0sa\u00a0evolueze printr-un spirit de pionierat\u00a0si inovator neobosit, care este de neegalat\u00a0in industria de\u00a0imbracaminte. Gama noastra\u00a0de\u00a0imbracaminte de blugi\u00a0si accesorii de top este disponibila\u00a0in peste 110 de\u00a0tari, permitand persoanelor din\u00a0intreaga lume sa-si exprime stilul propriu. Pentru mai multe informatii despre\u00a0brandul\u00a0Levi\u2019s, produsele\u00a0si magazinele sale, va\u00a0rugam savizitati levi.com.<\/p>\n\n\n\n Despre Levi Strauss & Co.<\/strong><\/p>\n\n\n\n Levi Strauss & Co. este una dintre cele mai mari companii de\u00a0imbracaminte de marca\u00a0din lume\u00a0si un lider global producerea blugilor. Compania proiecteaza\u00a0si comercializeaza\u00a0blugi,\u00a0imbracaminte casual\u00a0si accesorii aferente pentru barbati, femei\u00a0si copii sub marcile Levi\u2019s, Dockers, Signature by Levi Strauss & Co., Denizen\u00a0si Beyond Yoga. Produsele brandului sunt vandute\u00a0in peste 110 de\u00a0tari\u00a0si\u00a0in\u00a0intreaga lume printr-o combinatie de lanturi de comercianti, magazine universale, site-uri online\u00a0si are o amprenta\u00a0globala\u00a0de aproximativ 3.200 de magazine de tipul shop-in-shop. Veniturile nete raportate ale Levi Strauss & Co. pentru anul fiscal 2022 au fost de 6,2 miliarde de dolari. Pentru mai multe informatii, accesati\u00a0http:\/\/levistrauss.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Brandul Levi\u2019s,\u00a0in colaborare cu iconul\u00a0global Beyonc\u00e9, a lansat Refrigerator, al treilea capitol al campaniei REIIMAGINE.\u00a0In noul film\u00a0si\u00a0noile\u00a0imagini, Levi\u2019s continua\u00a0sa\u00a0evidentieze\u00a0patrimoniul\u00a0brandului\u00a0ca sursa\u00a0de inspiratie pentru reinventare. Primele doua\u00a0capitole, Launderette\u00a0si Pool Hall, au redeschis\u00a0conversatia\u00a0despre\u00a0patrimoniulLevi\u2019s, cu interpretarea\u00a0neconventionala\u00a0Launderette a reclamei clasice a\u00a0brandului\u00a0si Pool Hall,aducand un omagiu legaturilor profunde ale\u00a0brandului\u00a0Levi\u2019s cu muzica\u00a0si contracultura. Al treilea capitol, Refrigerator, aduce campania\u00a0intr-un cadru nou \u2013<\/p>\n","protected":false},"author":2,"featured_media":8672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,15,1],"tags":[],"class_list":["post-8671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-monden","category-newz"],"_links":{"self":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts\/8671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8671"}],"version-history":[{"count":1,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts\/8671\/revisions"}],"predecessor-version":[{"id":8675,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts\/8671\/revisions\/8675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/media\/8672"}],"wp:attachment":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/genznewz.ro\/wp-content\/uploads\/2025\/04\/Levis\u00ae-REIIMAGINE-Campaign_Chapter-3_Image-4-1170x690.jpg\")
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