{"id":8791,"date":"2025-09-18T11:53:35","date_gmt":"2025-09-18T11:53:35","guid":{"rendered":"https:\/\/genznewz.ro\/?p=8791"},"modified":"2025-09-18T11:53:37","modified_gmt":"2025-09-18T11:53:37","slug":"mercedes-benz-bucharest-fashion-week-2025-editia-in-care-next-generation-urca-pe-scena","status":"publish","type":"post","link":"https:\/\/genznewz.ro\/?p=8791","title":{"rendered":"Mercedes-Benz Bucharest Fashion Week 2025:\u00a0editia\u00a0in care NEXT GENERATION\u00a0urca pe scena"},"content":{"rendered":"\n

Intre\u00a015\u00a0si\u00a018\u00a0octombrie,\u00a0Bucurestiul\u00a0devine\u00a0scena\u00a0celui\u00a0mai\u00a0important\u00a0eveniment\u00a0de\u00a0moda\u00a0din Romania: Mercedes-Benz Bucharest Fashion Week \u2013\u00a0editia\u00a0de\u00a0toamna\u00a02025. Timp de\u00a0patru\u00a0zile,\u00a0orasul\u00a0isi\u00a0asuma\u00a0rolul\u00a0unei\u00a0scene de\u00a0referinta,\u00a0conectata\u00a0direct la\u00a0pulsul\u00a0international al\u00a0modei.<\/p>\n\n\n\n

Mercedes-Benz Bucharest Fashion Week (15\u201318\u00a0octombrie\u00a02025)\u00a0debuteaza\u00a0in\u00a0acest\u00a0sezon\u00a0cu prima\u00a0editie\u00a0a NEXT GENERATION \u2013 Fashion Talent Award, un program\u00a0conceput\u00a0pentru\u00a0a\u00a0sustine\u00a0si\u00a0promova\u00a0noua\u00a0generatie\u00a0de\u00a0creatori\u00a0si\u00a0antreprenori\u00a0din\u00a0industria\u00a0modei\u00a0romanesti.<\/p>\n\n\n\n

Lansat\u00a0in\u00a0martie\u00a02025,\u00a0proiectul\u00a0NEXT GENERATION\u00a0este\u00a0dezvoltat\u00a0ca un\u00a0ecosistemeducational\u00a0si\u00a0creativ,\u00a0menit\u00a0sa\u00a0ofere\u00a0mentorare\u00a0de\u00a0specialitate,\u00a0resurse\u00a0si\u00a0vizibilitate\u00a0tinerilordesigneri\u00a0si\u00a0studentilor\u00a0aflati\u00a0la\u00a0inceput\u00a0de drum.<\/p>\n\n\n\n

Pe\u00a0parcursul\u00a0verii,\u00a0cei\u00a010\u00a0finalisti\u00a0ai\u00a0competitiei\u00a0Fashion Talent Award au\u00a0beneficiat\u00a0de\u00a0sesiuniindividuale\u00a0de\u00a0mentorat\u00a0sustinute\u00a0de Massimiliano\u00a0Giornetti, Director al Polimoda. Fitting-ul final,\u00a0desfasurat\u00a0pe 13\u00a0septembrie, a\u00a0reprezentat\u00a0momentul-cheie\u00a0de\u00a0pregatire\u00a0pentru\u00a0prezentareade pe 15\u00a0octombrie,\u00a0unde\u00a0colectiile\u00a0lor\u00a0vor\u00a0fi\u00a0expuse\u00a0pentru\u00a0prima data\u00a0in fata\u00a0publicului\u00a0si\u00a0a\u00a0juriului.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Premiul\u00a0acordat\u00a0castigatorului\u00a0Fashion Talent Award\u00a0consta\u00a0intr-o\u00a0experienta\u00a0educationalainternationala\u00a0la Polimoda,\u00a0completata\u00a0de un\u00a0stagiu\u00a0la un brand international de fashion \u2013\u00a0douaetape\u00a0esentiale\u00a0care\u00a0ii\u00a0vor\u00a0oferi\u00a0atat\u00a0formare\u00a0academica\u00a0de\u00a0inalt\u00a0nivel, cat\u00a0si\u00a0contact direct cu practica\u00a0si\u00a0dinamica\u00a0industriei\u00a0globale.\u00a0In plus,\u00a0colectia\u00a0sa\u00a0va\u00a0beneficia de\u00a0expunere\u00a0pe o\u00a0platforma\u00a0de e-commerce de top,\u00a0oferindu-i\u00a0vizibilitate\u00a0si\u00a0acces\u00a0direct la\u00a0publicul\u00a0larg,\u00a0consolidand\u00a0astfel\u00a0rolul\u00a0proiectului\u00a0de a\u00a0crea\u00a0punti\u00a0reale\u00a0intre\u00a0tinerii\u00a0creativi\u00a0romani\u00a0si\u00a0institutiilede\u00a0referinta\u00a0din\u00a0moda.<\/p>\n\n\n\n

\u201cModa se\u00a0<\/em>afl<\/em>a<\/em>\u00a0la o\u00a0<\/em>r<\/em>a<\/em>scruce<\/em>\u00a0<\/em>f<\/em>a<\/em>r<\/em>a<\/em>\u00a0<\/em>i<\/em>ntoarcere<\/em>.\u00a0<\/em>Studen<\/em>t<\/em>ii<\/em>\u00a0<\/em>trebuie<\/em>\u00a0<\/em>forma<\/em>t<\/em>i<\/em>\u00a0cu\u00a0<\/em>con<\/em>s<\/em>tiin<\/em>t<\/em>a<\/em>\u00a0<\/em>faptului<\/em>\u00a0c<\/em>a<\/em><\/em>limbajul<\/em>\u00a0lor\u00a0<\/em>unic<\/em>\u00a0<\/em>este<\/em>\u00a0o\u00a0<\/em>for<\/em>ta<\/em>\u00a0<\/em>ce<\/em>\u00a0<\/em>trebuie<\/em>\u00a0<\/em>p<\/em>a<\/em>strat<\/em>a<\/em>.\u00a0<\/em>I<\/em>mpreun<\/em>a<\/em>\u00a0cu MBBFW, am\u00a0<\/em>lansat<\/em>\u00a0<\/em>aceast<\/em>a<\/em><\/em>ini<\/em>t<\/em>iativ<\/em>a<\/em>\u00a0din\u00a0<\/em>convingerea<\/em>\u00a0c<\/em>a<\/em>\u00a0<\/em>identitatea<\/em>\u00a0<\/em>s<\/em>i<\/em>\u00a0<\/em>patrimoniul<\/em>\u00a0cultural\u00a0<\/em>rom<\/em>a<\/em>nesc<\/em>\u00a0<\/em>trebuie<\/em>\u00a0<\/em>amplificate<\/em>, nu\u00a0<\/em>subjugate.Am<\/em>\u00a0<\/em>colaborat<\/em>\u00a0cu o\u00a0<\/em>selec<\/em>t<\/em>ie<\/em>\u00a0de 10\u00a0<\/em>tineri<\/em>\u00a0<\/em>creativi<\/em>,\u00a0<\/em>respect<\/em>a<\/em>ndu<\/em>-le\u00a0<\/em>viziunea<\/em>\u00a0<\/em>s<\/em>i<\/em>,\u00a0<\/em>i<\/em>n\u00a0<\/em>acela<\/em>s<\/em>i<\/em><\/em>timp<\/em>,\u00a0<\/em>oferindu<\/em>-le\u00a0<\/em>cuno<\/em>s<\/em>tin<\/em>t<\/em>ele<\/em>\u00a0<\/em>s<\/em>i<\/em>\u00a0<\/em>experien<\/em>t<\/em>a<\/em>\u00a0<\/em>mea<\/em>\u00a0<\/em>legat<\/em>a<\/em>\u00a0de\u00a0<\/em>pia<\/em>ta<\/em>.Lucrul<\/em>\u00a0cu\u00a0<\/em>materiale<\/em>\u00a0<\/em>reciclate<\/em><\/em>provenite<\/em>\u00a0din\u00a0<\/em>articole<\/em>\u00a0<\/em>vestimentare<\/em>\u00a0<\/em>deja<\/em>\u00a0<\/em>purtate<\/em>\u00a0<\/em>reprezint<\/em>a<\/em>\u00a0o\u00a0<\/em>provocare<\/em>\u00a0care\u00a0<\/em>ast<\/em>a<\/em>zi<\/em>\u00a0<\/em>poate<\/em>\u00a0fi\u00a0<\/em>definit<\/em>a<\/em>\u00a0nu\u00a0<\/em>doar<\/em>\u00a0ca\u00a0<\/em>fiind<\/em>\u00a0<\/em>sustenabil<\/em>a<\/em>, ci\u00a0<\/em>s<\/em>i<\/em>\u00a0<\/em>etic<\/em>a<\/em>.\u00a0<\/em>I<\/em>nseamn<\/em>a<\/em>\u00a0a\u00a0<\/em>valoriza<\/em>\u00a0<\/em>ceea<\/em>\u00a0<\/em>ce<\/em>\u00a0<\/em>exist<\/em>a<\/em>\u00a0<\/em>deja<\/em>\u00a0<\/em>pentru<\/em>\u00a0a\u00a0<\/em>crea<\/em>\u00a0<\/em>noi<\/em>\u00a0<\/em>forme<\/em>\u00a0de\u00a0<\/em>economie<\/em>.\u00a0<\/em>Creativitatea<\/em>\u00a0nu are\u00a0<\/em>limite<\/em>.\u201d \u2013<\/em>\u00a0Massimiliano\u00a0Giornetti, Director Polimoda.<\/p>\n\n\n\n

Defilarea\u00a0NEXT GENERATION\u00a0deschide\u00a0oficial\u00a0editia\u00a0de\u00a0toamna\u00a0a Mercedes-Benz Bucharest Fashion Week\u00a0si\u00a0aduce\u00a0in prim-plan o\u00a0comisie\u00a0internationala\u00a0de\u00a0jurizare,\u00a0formata\u00a0din\u00a0reprezentanti\u00a0ai Camera Nazionale\u00a0della\u00a0Moda\u00a0Italiana, Polimoda, precum\u00a0si\u00a0profesionisti\u00a0din\u00a0industrie\u00a0\u2013 de la un showroom international\u00a0si\u00a0o\u00a0publicatie\u00a0de\u00a0profil, la un influencer international\u00a0si\u00a0buyers de top.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Tema\u00a0editiei\u00a0\u2013\u00a0Cultural heritage in fashion. A bridge between tradition and innovation<\/em>\u00a0\u2013\u00a0invitanoile\u00a0generatii\u00a0de\u00a0designeri\u00a0sa\u00a0valorifice\u00a0traditia\u00a0si\u00a0identitatea\u00a0locala\u00a0printr-o\u00a0viziunecontemporana\u00a0si\u00a0sustenabila.<\/p>\n\n\n\n

Un pilon\u00a0esential\u00a0al\u00a0proiectului\u00a0este\u00a0sustenabilitatea.\u00a0In\u00a0parteneriat\u00a0cu Auchan Romania,\u00a0participantii\u00a0au\u00a0integrat\u00a0in\u00a0colectiile\u00a0lor\u00a0piese\u00a0selectate\u00a0din\u00a0zonele\u00a0\u201eO\u00a0noua\u00a0viata\u201d ale\u00a0magazinelordedicate\u00a0economiei\u00a0circulare. Prin\u00a0procesul\u00a0de\u00a0deconstructie\u00a0si\u00a0reconstructie,\u00a0studentii\u00a0au\u00a0dathainelor\u00a0o\u00a0noua\u00a0identitate,\u00a0explorand\u00a0noi\u00a0forme\u00a0de\u00a0expresie\u00a0creativa\u00a0si\u00a0responsabilitate\u00a0fata\u00a0de\u00a0mediu.<\/p>\n\n\n\n

\u201e<\/em>Suntem<\/em>\u00a0<\/em>bucuro<\/em>s<\/em>i<\/em>\u00a0<\/em>sa<\/em>\u00a0<\/em>fim<\/em>\u00a0din nou\u00a0<\/em>parteneri<\/em>\u00a0ai Mercedes-Benz Bucharest Fashion Week\u00a0<\/em>s<\/em>i<\/em><\/em>s<\/em>a<\/em>\u00a0<\/em>sus<\/em>t<\/em>inem<\/em>\u00a0<\/em>proiectul<\/em>\u00a0NEXT GENERATION, care\u00a0<\/em>i<\/em>mbin<\/em>a<\/em>\u00a0<\/em>creativitatea<\/em>\u00a0<\/em>s<\/em>i<\/em>\u00a0<\/em>responsabilitatea<\/em>. Prin\u00a0<\/em>proiectul<\/em>\u00a0\u201eO\u00a0<\/em>nou<\/em>a<\/em>\u00a0<\/em>via<\/em>ta<\/em>\u201d,\u00a0<\/em>dedicat<\/em>\u00a0<\/em>economiei<\/em>\u00a0<\/em>circulare<\/em>, am\u00a0<\/em>oferit<\/em>\u00a0<\/em>studen<\/em>t<\/em>ilor<\/em><\/em>designeri<\/em>\u00a0nu\u00a0<\/em>doar<\/em>\u00a0<\/em>materie<\/em>\u00a0prim<\/em>a<\/em>, ci\u00a0<\/em>s<\/em>i<\/em>\u00a0<\/em>ocazia<\/em>\u00a0de a\u00a0<\/em>reda<\/em>\u00a0<\/em>via<\/em>ta<\/em>\u00a0<\/em>articolelor<\/em>\u00a0<\/em>vestimentare<\/em>,\u00a0<\/em>transform<\/em>a<\/em>ndu<\/em>-le\u00a0<\/em>i<\/em>n\u00a0<\/em>piese<\/em>\u00a0<\/em>unice<\/em>, cu un\u00a0<\/em>puternic<\/em>\u00a0<\/em>mesaj<\/em>\u00a0de\u00a0<\/em>sustenabilitate<\/em>.\u00a0<\/em>Aceast<\/em>a<\/em><\/em>colaborare<\/em>\u00a0<\/em>subliniaz<\/em>a<\/em>\u00a0<\/em>angajamentul<\/em>\u00a0Auchan Rom<\/em>a<\/em>nia fa<\/em>ta<\/em>\u00a0de\u00a0<\/em>sustenabilitate<\/em>\u00a0<\/em>s<\/em>i<\/em>\u00a0ne\u00a0<\/em>bucur<\/em>a<\/em><\/em>s<\/em>a<\/em>\u00a0<\/em>vedem<\/em>\u00a0cum\u00a0<\/em>noile<\/em>\u00a0<\/em>genera<\/em>t<\/em>ii<\/em>\u00a0de\u00a0<\/em>arti<\/em>s<\/em>ti<\/em>\u00a0<\/em>adopt<\/em>a<\/em>\u00a0<\/em>aceste<\/em>\u00a0<\/em>valori<\/em>\u00a0<\/em>esen<\/em>t<\/em>iale<\/em>\u00a0<\/em>i<\/em>n\u00a0<\/em>abordarea<\/em>\u00a0<\/em>modei<\/em>\u201d \u2013 Corina\u00a0<\/em>Dospinoiu<\/em>-Imre, Director\u00a0<\/em>Sustenabilitate<\/em>\u00a0Auchan Rom<\/em>a<\/em>nia<\/em>\u201d<\/em><\/p>\n\n\n\n

Un alt pilon important al\u00a0programului\u00a0NEXT GENERATION\u00a0este\u00a0componenta\u00a0de business\u00a0siantreprenoriat,\u00a0dezvoltata\u00a0in\u00a0parteneriat\u00a0cu Banca\u00a0Transilvania,\u00a0recunoscuta\u00a0pentru\u00a0sustinereainitiativelor\u00a0locale\u00a0si\u00a0a\u00a0industriilor\u00a0creative.\u00a0In\u00a0cadrul\u00a0competitiei,\u00a0studentii\u00a0vor\u00a0participa\u00a0la un workshop\u00a0dedicat\u00a0antreprenoriatului\u00a0in fashion,\u00a0menit\u00a0sa\u00a0le\u00a0ofere\u00a0instrumente\u00a0practice de\u00a0gestionare\u00a0a\u00a0unui\u00a0brand, de la\u00a0strategie\u00a0si\u00a0management\u00a0financiar, la\u00a0dezvoltarea\u00a0unei\u00a0viziunisustenabile\u00a0pe termen lung.<\/p>\n\n\n\n

Pe 15\u00a0octombrie\u00a02025,\u00a0inainte\u00a0de\u00a0prezentarea\u00a0oficiala\u00a0a\u00a0colectiilor,\u00a0Promenada\u00a0Mall\u00a0Bucuresti\u00a0va\u00a0gazdui\u00a0Conferinta\u00a0NEXT GENERATION, un\u00a0eveniment\u00a0ce\u00a0aduce\u00a0impreunareprezentanti\u00a0de\u00a0renume\u00a0international\u00a0si\u00a0experti\u00a0locali\u00a0din\u00a0industrie. Sub\u00a0tema\u00a0\u201cNext Generation in Fashion: Creativity, Business & Sustainability\u201d<\/em>,\u00a0conferinta\u00a0va\u00a0aborda\u00a0ceitrei\u00a0piloni\u00a0ai\u00a0proiectului\u00a0\u2013 design,\u00a0antreprenoriat\u00a0si\u00a0sustenabilitate.\u00a0<\/p>\n\n\n\n

NEXT GENERATION se\u00a0bucura\u00a0de\u00a0sprijinul\u00a0universitatilor\u00a0de\u00a0arte\u00a0si\u00a0design din Romania \u2013\u00a0Universitatea\u00a0Nationala\u00a0de Arte\u00a0Bucuresti\u00a0(UNArte),\u00a0Universitatea\u00a0de Arta\u00a0si\u00a0Design Cluj-Napoca (UAD),\u00a0consolidandu-si\u00a0rolul\u00a0de\u00a0platforma\u00a0de\u00a0formare\u00a0si\u00a0inovatie\u00a0pentruviitorul\u00a0industriei.<\/p>\n\n\n\n

Sustinerea\u00a0evenimentului:<\/p>\n\n\n\n

Sponsor titular Mercedes-Benz<\/p>\n\n\n\n

Parteneri\u00a0principali: IQOS, Banca\u00a0Transilvania, Auchan<\/p>\n\n\n\n

Parteneri: Fashion Days, Oral-B, STIL Diamonds, Pepsi,\u00a0adidas, \u00a0Returo,\u00a0Promenada\u00a0Mall\u00a0Bucuresti, Heineken, Evian, Glenfiddich, Martini, Schwarzkopf Professional,\u00a0Murfatlar, Wizz Air,\u00a0Apivita,\u00a0Filorga,\u00a0Uriage, Regina Maria, JBL, BoConcept,\u00a0Apius, InterContinental Ath\u00e9n\u00e9e Palace<\/p>\n\n\n\n

Partener\u00a0institutional |\u00a0Eveniment\u00a0sustinut\u00a0de\u00a0Institutul\u00a0National al\u00a0Patrimoniului<\/p>\n\n\n\n

<\/a><\/a>NEXT GENERATION\u00a0este\u00a0un program\u00a0dedicat\u00a0tinerilor\u00a0designeri,\u00a0antreprenori\u00a0si\u00a0pasionati\u00a0de\u00a0moda\u00a0din Romania.\u00a0Structurat\u00a0pe\u00a0trei\u00a0directii\u00a0strategice\u00a0\u2013 Fashion Talent Awards, Business Accelerator & Management in Fashion, Sustainable Design Lab \u2013\u00a0proiectul\u00a0creeaza\u00a0un\u00a0cadru\u00a0educational\u00a0si\u00a0creativ\u00a0care\u00a0imbina\u00a0mentoratulinternational,\u00a0antreprenoriatul\u00a0si\u00a0sustenabilitatea.<\/p>\n\n\n\n

Despre Mercedes-Benz Bucharest Fashion Week<\/p>\n\n\n\n

Bucharest Fashion Week\u00a0este\u00a0primul\u00a0eveniment\u00a0de\u00a0moda\u00a0international din Romania,\u00a0dedicat\u00a0promovarii\u00a0designerilor\u00a0locali\u00a0si\u00a0transformarii\u00a0\u201eMade in Romania\u201d\u00a0intr-o\u00a0eticheta\u00a0apreciata\u00a0international.\u00a0Acest\u00a0eveniment\u00a0extraordinar\u00a0reuneste\u00a0creatorii\u00a0de\u00a0moda,\u00a0potentialii\u00a0clienti,\u00a0profesionistii\u00a0din\u00a0industrie\u00a0si\u00a0pasionatii\u00a0de\u00a0moda\u00a0pentru\u00a0a\u00a0celebra\u00a0arta\u00a0modei\u00a0si\u00a0a\u00a0favoriza\u00a0networking-ul la\u00a0nivel\u00a0global. Bucharest Fashion Week 2025\u00a0va\u00a0avea\u00a0loc\u00a0intre\u00a015\u00a0si\u00a018\u00a0octombrie\u00a02025,\u00a0in\u00a0locatii\u00a0emblematice\u00a0din\u00a0centrul\u00a0Bucurestiului, Romania.<\/p>\n\n\n\n

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