{"id":8981,"date":"2026-03-10T09:46:25","date_gmt":"2026-03-10T09:46:25","guid":{"rendered":"https:\/\/genznewz.ro\/?p=8981"},"modified":"2026-03-10T09:46:26","modified_gmt":"2026-03-10T09:46:26","slug":"zalando-sarbatoreste-vara-europeana-cu-stil-intr-o-noua-campanie-alaturi-de-lily-collins-ambasadoarea-brandului","status":"publish","type":"post","link":"https:\/\/genznewz.ro\/?p=8981","title":{"rendered":"Zalando sarbatoreste vara europeana\u00a0cu stil\u00a0intr-o noua campanie alaturi de Lily Collins, ambasadoarea brandului"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u25cf\u00a0<strong>Campania prim<\/strong><strong>a<\/strong><strong>var<\/strong><strong>a<\/strong><strong>\/var<\/strong><strong>a<\/strong><strong>\u00a02026 marcheaz<\/strong><strong>a<\/strong><strong>\u00a0debutul actri<\/strong><strong>t<\/strong><strong>ei\u00a0<\/strong><strong>s<\/strong><strong>i produc<\/strong><strong>a<\/strong><strong>toarei Lily Collins ca prim<\/strong><strong>a<\/strong><strong>ambasadoare global<\/strong><strong>a<\/strong><strong>\u00a0a brandului Zalando, ar<\/strong><strong>a<\/strong><strong>t<\/strong><strong>a<\/strong><strong>nd cum se bucur<\/strong><strong>a<\/strong><strong>\u00a0de vara european<\/strong><strong>a<\/strong><strong>\u00a0ca o localnic<\/strong><strong>a<\/strong><strong>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf\u00a0<strong>Campania celebreaz<\/strong><strong>a<\/strong><strong>\u00a0energia autentic<\/strong><strong>a<\/strong><strong>, necosmetizat<\/strong><strong>a<\/strong><strong>\u00a0a verii europene \u2013 de la energia teraselor aglomerate la comorile ascunse care o fac at<\/strong><strong>a<\/strong><strong>t de emblematic<\/strong><strong>a<\/strong><strong>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25cf\u00a0<strong>Inca o data, Zalando porneste de la intrebarea universala \u201eCe sa port?\u201d pentru a arata ca orice stil poate fi gasit pe Zalando. \u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BERLIN, 9 martie 2026:\u00a0<\/strong>Zalando, cea mai importanta\u00a0destinatie online de moda\u00a0multi-brand din Europa, lanseaza\u00a0astazi campania primavara\/vara\u00a02026. Avand-o\u00a0in prim-plan pe Lily Collins, prima ambasadoare globala\u00a0a Zalando\u00a0si actrita\u00a0nominalizata\u00a0la Globul de Aur, campania celebreaza\u00a0energia vibranta, momentele spontane\u00a0si diversitatea stilurilor care definesc vara europeana.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In campania sa oficiala de debut alaturi de Zalando, Lily Collins apare ca o adevarata cunoscatoare a verii europene. Dupa ce a trait si lucrat in mai multe orase europene, de la Londra la Roma, ea aduce o perspectiva locala, autentica asupra intrebarii universale \u201eCe sa port?\u201d.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Collins trece prin acele momente ale sezonului\u00a0in care oricine se poate regasi: gaseste un golf ascuns,\u00a0isi face loc pe o terasa\u00a0arhiplina\u00a0sau, pur\u00a0si simplu,\u00a0isi gaseste loc\u00a0intr-o piateta\u00a0aglomerata.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zalando surprinde aceasta\u00a0diversitate culturala\u00a0si vibe-ul spontan al verii, trecand dincolo de cliseele obisnuite. Brandul reuseste sa\u00a0dezvaluie un sezon estival pe cat de neprevazut, pe atat de emblematic pentru stilul personal.\u00a0Imbinand storytelling-ul cinematografic cu selectia sa curatoriata, Zalando\u00a0ii inspira\u00a0pe clienti sa\u00a0isi rezolve dilemele vestimentare de zi cu zi\u00a0si sa\u00a0se bucure de sezon cu\u00a0incredere,\u00a0in propriul ritm.<br><br><strong>Sara Sp\u00e4nnar, VP Global Marketing la Zalando, spune:<\/strong>\u00a0\u201eE o bucurie sa\u00a0lucrez cu Lily anul acesta. Ea\u00a0intruchipeaza\u00a0cu adevarat\u00a0increderea\u00a0in propriul stil \u2013 un atu pe care dorim sa-l oferim\u00a0intotdeauna clientilor nostri, prin tot ceea ce facem la Zalando. Alegerea vestimentatiei este un ritual zilnic care reflecta\u00a0felul\u00a0in care vrei sa\u00a0te simti. Faptul ca\u00a0incepem anul surprinzand energia spontana\u00a0a lui Lily\u00a0in jurul\u00a0intrebarii \u201eCe sa\u00a0port?\u201d face acest sezon cu atat mai special pentru noi.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lily Collins spune:\u00a0<\/strong>\u201eExista\u00a0o energie aparte\u00a0in Europa atunci cand zilele devin mai lungi\u00a0si toata\u00a0lumea traieste afara, pe strazi,\u00a0in piatete sau cautand acel loc perfect\u00a0si linistit langa\u00a0apa.\u201d Am petrecut mult timp calatorind\u00a0intre orase europene\u00a0si cunosc foarte bine senzatia data\u00a0de\u00a0intrebarea \u201eCe sa\u00a0port?\u201d, cand ziua\u00a0incepe cu o cafea pe fuga\u00a0si se termina\u00a0intr-un loc complet neasteptat. Sunt\u00a0incantata\u00a0ca\u00a0prima mea campanie cu Zalando celebreaza\u00a0latura autentica, imperfecta\u00a0a verii.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pe langa\u00a0video de campanie regizat de Weiland Brothers\u00a0si imaginile realizate de Rosie Marks, campania Spring\/Summer 2026 include\u00a0si o serie de activari digital out-of-home\u00a0si asset-uri pentru social media, cu Lily Collins\u00a0si comentatorul de fashion\u00a0si creatorul de continut Ly.as.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Campania va fi lansata\u00a0pe toate canalele Zalando pe 9 martie 2026\u00a0si va fi extinsa\u00a0pe toate pietele Zalando.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.zalando.ro\/selectii-sezon\/\">Hub-ul campaniei<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u25cf\u00a0Campania primavara\/vara\u00a02026 marcheaza\u00a0debutul actritei\u00a0si producatoarei Lily Collins ca primaambasadoare globala\u00a0a brandului Zalando, aratand cum se bucura\u00a0de vara europeana\u00a0ca o localnica. \u25cf\u00a0Campania celebreaza\u00a0energia autentica, necosmetizata\u00a0a verii europene \u2013 de la energia teraselor aglomerate la comorile ascunse care o fac atat de emblematica. \u25cf\u00a0Inca o data, Zalando porneste de la intrebarea universala \u201eCe sa port?\u201d pentru a<\/p>\n","protected":false},"author":2,"featured_media":8982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,7],"tags":[],"class_list":["post-8981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-media"],"_links":{"self":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts\/8981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8981"}],"version-history":[{"count":1,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts\/8981\/revisions"}],"predecessor-version":[{"id":8983,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts\/8981\/revisions\/8983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/media\/8982"}],"wp:attachment":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}