{"id":9028,"date":"2026-04-03T10:02:10","date_gmt":"2026-04-03T10:02:10","guid":{"rendered":"https:\/\/genznewz.ro\/?p=9028"},"modified":"2026-04-03T10:02:11","modified_gmt":"2026-04-03T10:02:11","slug":"mercedes-benz-bucharest-fashion-week-fw26-bucurestiul-se-reafirma-pe-harta-modei-in-europa-de-est","status":"publish","type":"post","link":"https:\/\/genznewz.ro\/?p=9028","title":{"rendered":"Mercedes-Benz Bucharest Fashion Week FW26: Bucurestiul se reafirma\u00a0pe harta modei\u00a0in Europa de Est"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Intre 24 si 28 martie, Bucurestiul a redevenit inima vibranta a modei din Europa de Est. Cea de-a patra editie Mercedes-Benz Bucharest Fashion Week a reunit designeri consacrati, voci emergente, institutii culturale si lideri din industrie intr-o celebrare a creativitatii, sustenabilitatii si inovatiei.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"690\" src=\"https:\/\/genznewz.ro\/wp-content\/uploads\/2026\/04\/MBBFW_shows_2-1170x690.jpg\" alt=\"\" class=\"wp-image-9033\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Organizat sub egida Council of Fashion Designers of Romania, evenimentul a reconfirmat misiunea de a pozitiona Bucurestiul drept un hub regional pentru moda si dialog cultural. Cu Mercedes-Benz in rol de partener strategic principal, platforma si-a consolidat prezenta in circuitul european de fashion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prima zi a Mercedes-Benz Bucharest Fashion Week FW26\/27, dedicata&nbsp;<strong>Next Generation<\/strong>, a adus in prim-plan educatia, dialogul interdisciplinar si noile talente, reunind figuri-cheie din scena locala si internationala. Conferinta&nbsp;<em>\u201cLet\u2019s Talk Fashion and Beyond\u201d<\/em>&nbsp;i-a avut ca invitati pe Massimiliano Giornetti (Director Polimoda), Dalia Bologan (Creative &amp; Culture MBA Director, ASE), Andrei Sendrea (Selection Director, Fashion Days), Maria Lucia Hohan (Designer), Paolo Giachi (Arhitect, fondator Giachi Design Milano), Anca Ghiorghiu (Group PR &amp; Events Manager, NEPI Rockcastle) si Luca Rinaldi (Avocat). Discutiile au acoperit teme esentiale \u2014 de la educatia in moda si construirea unui brand, la inovatia in retail si cadrul legal al industriilor creative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Programul a inclus si experiente aplicate, precum workshopul&nbsp;<em>\u201cFirst Steps to a Creative Business\u201d<\/em>&nbsp;si sesiunile&nbsp;<em>Creative Lab<\/em>, unde participantii au explorat dezvoltarea unui concept de retail, storytelling vizual si procesul de creare a unui produs de moda intr-un context real de piata. Ziua s-a incheiat cu&nbsp;<em>Next Generation Party presented by IQOS<\/em>, un moment dedicat noii comunitati creative, intr-un cadru informal ce a conectat educatia, industria si publicul.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sala Tronului a Muzeului National de Arta al Romaniei a devenit scena unor prezentari memorabile, semnate de designeri din intreaga regiune:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Alexandra Sipa \u2013 \u201eAtat s-a putut\u201d<\/strong>&nbsp;<strong>FW 26\/27<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O explorare ludica si experimentala a identitatii culturale si memoriei personale, colectia imbina simboluri romanesti, amintiri din copilarie si referinte sezoniere, integrand sustenabilitatea prin tehnici inovatoare, precum transformarea cablurilor reciclate in structuri asemanatoare dantelei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ami Amalia \u2013&nbsp;<\/strong><strong>SS\/27<\/strong><br>O reflectie asupra tranzitiei de la stagnare la crestere, exprimata prin tricotaje rafinate din fibre naturale, unde durabilitatea si fluiditatea se intalnesc intr-un proces de creatie lent si constient.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Carmen Secareanu \u2013 \u201eCeremonial\u201d<\/strong><strong>&nbsp;FW 26\/27<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Colectia propune ritualul ca forma de celebrare a vietii, imbinand materiale pretioase precum matasea si catifeaua cu influente din cultura indiana, intr-o experienta senzoriala complexa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Diana Milkanova \u2013&nbsp;<\/strong><strong>FW&nbsp;26\/27<\/strong><br>Axata pe confort, protectie si incredere, colectia construieste o garderoba coerenta si versatila pentru femeia contemporana, unde minimalismul devine expresia preciziei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DUALITAE \u2013 \u201eANTHRACITE\u201d<\/strong><strong>FW 26\/27<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inspirata de arhitectura urbana, colectia exploreaza dualitatea ca forma de putere, prin linii curate, contraste tactile si o paleta dominata de griuri si negru.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ELITE \u2014 00:01 AM FW 26\/27<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Colectia exploreaza transformarea unui nou inceput, trecand de la negru la alb si reflectand o identitate in continua evolutie. Realizata in Romania, redefineste luxul prin autenticitate si este produsa in editii limitate, pentru cei care vad raritatea ca perspectiva, nu ca posesie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>GUDU \u2013 \u201eInside the Silhouette\u201d<\/strong>&nbsp;<strong>FW 26\/27<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sileuta devine element central, intr-un dialog intre structura puternica inspirata de anii \u201980 si fluiditatea materialelor, rezultand piese adaptabile vietii cotidiene.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>J\u2019AMEMME \u2013 \u201ePr\u00e9sence\u201d&nbsp;<\/strong><strong>FW 26\/27&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O meditatie asupra prezentei ca forta subtila, colectia exploreaza relatia dintre corp, forma si spatiu prin siluete arhitecturale si texturi rafinate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L. STOROJUC \u2013 \u201eAxis\u201d&nbsp;<\/strong><strong>FW 26\/27&nbsp;<\/strong><br>Inspirata de arhitectura pariziana, colectia investigheaza echilibrul interior prin contraste intre constructii precise si materiale fluide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M. MARQUISE \u2013 FW 2026\/27<\/strong><br>Un dialog intre forta si delicatete, unde siluetele sculpturale si materialele luxoase creeaza o feminitate controlata, reinterpretata contemporan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MEDEEA \u2013 \u201eStay With Me. My Truth Will Hurt You\u201d<\/strong>&nbsp;<strong>FW 26\/27&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O explorare a identitatii contemporane la intersectia dintre rigoarea masculina si expresivitatea feminina, prin deconstructie si proportii arhitecturale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MURMUR \u2013&nbsp;<\/strong><strong>FW 26\/27&nbsp;<\/strong><br>Reinterpreteaza siluetele secolului al XIX-lea intr-o cheie contemporana, conturand o feminitate complexa si asumata.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>NUBU \u2013&nbsp;<\/strong><strong>FW&nbsp;2026\/27<\/strong><br>Inspirata de pictura si arta sticlei, colectia propune siluete organice si stratificate, cu tranzitii cromatice fluide si o conexiune profunda cu natura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Momentul a&nbsp;special a fost prezentat in colaborare cu Budapest Central European Fashion Week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>OK KINO \u2013 Collection 08&nbsp;<\/strong><strong>FW 26\/27&nbsp;<\/strong><br>O reflectie poetica asupra memoriei, inspirata de \u201eCasa Mare\u201d, unde obiectele devin purtatoare de timp si emotie, intr-o paleta de alburi si albastru pal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rafaela Pestritu \u2013 \u201eNo Fence for Wild Roses\u201d&nbsp;<\/strong><strong>FW 26\/27&nbsp;<\/strong><br>O celebrare a feminitatii neimblanzite, prin siluete romantice si texturi stratificate ce exprima libertate si forta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>RHEA COSTA \u2013 FW 2026\/27 \u201eEchoes\u201d&nbsp;<\/strong><strong>FW 26\/27&nbsp;<\/strong><br>Reinterpreteaza eveningwear-ul intr-o garderoba contemporana day-to-night, unde feminitatea devine activa si autonoma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TTSWTRS \u2013 \u201eSkin Couture\u201d (New Evolution)<\/strong>&nbsp;<strong>FW 26\/27&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Corpul devine naratiune, prin tehnici couture si iluzii anatomice ce plaseaza colectia intre realitate si arta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>VOL \u2013 \u201ePLUME BRUTE\u201d&nbsp;<\/strong><strong>FW 26\/27&nbsp;<\/strong><br>Un manifest al libertatii, inspirat de metafora penelor, ce exploreaza echilibrul dintre fragilitate si forta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un alt moment remarcabil al saptamanii a fost experienta \u201eIndulgent Luxury\u201d semnata KULTHO, care a oferit o perspectiva rafinata si personala asupra luxului contemporan. Aceasta a imbinat moda, bijuteriile fine si performance-ul live intr-un showcase multisenzorial, redefinind eleganta ca expresie intima a identitatii. Luxul este astfel privit nu ca afisare, ci ca o alegere constienta si personala.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BEYOND THE RUNWAY<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Showroom &amp; Buyers Experience&nbsp;&nbsp;<\/strong><br>Un punct central al dimensiunii profesionale a fost MBBFW Showroom, gazduit la Corinthia Hotel Bucharest, unde colectiile FW26\/27 au fost prezentate intr-un cadru curatoriat pentru industria internationala de retail.&nbsp;Prezenta unor platforme precum Galeries Lafayette, Liberty London, Hankyu Department Store si Tomorrow Ltd a creat o punte directa intre designeri si piata globala, generand oportunitati reale de distributie si colaborare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sightless Fashion<\/strong><br>Unul dintre cele mai puternice momente conceptuale a fost&nbsp;<em>Sightless Fashion<\/em>, un proiect multisenzorial realizat de glissando.pov in colaborare cu Ministerul Culturii. Experienta a redefinit perceptia modei dincolo de vizual, printr-un soundscape construit din texturi si materiale, deschizand un dialog despre incluziune si accesibilitate, adresat persoanelor cu deficiente de vedere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Extended Experiences &amp; Community Moments<\/strong><br>Dincolo de runway, evenimentul a activat orasul printr-o serie de experiente complementare: cine de networking, intalniri informale si petreceri care au facilitat conexiuni autentice intre designeri, cumparatori si profesionisti din industrie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Influencer House<\/em>&nbsp;a functionat ca un hub dinamic de content, amplificand vizibilitatea evenimentului in timp real, iar&nbsp;<em>Archive Sale<\/em>&nbsp;a adus publicul mai aproape de designeri prin piese de arhiva, punand in valoare sustenabilitatea si patrimoniul modei contemporane.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"690\" src=\"https:\/\/genznewz.ro\/wp-content\/uploads\/2026\/04\/MBBFW_closing_party-1170x690.jpg\" alt=\"\" class=\"wp-image-9034\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Intreaga experienta a culminat cu closing party-ul by IQOS si curatoriat de The Brunch Affair, un moment care a imbinat energia bruta a backstage-ului cu spectacolul unei parade reinterpretate. Sub conceptul The Backstage, invitatii au fost incurajati sa devina parte activa din experienta, asumandu-si propriul rol in scenografie. Mai putin despre conventional si mai mult despre autenticitatea procesului creativ, acest final a transformat granita dintre public si performer intr-un spatiu fluid, unde expresia personala a devenit element central.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sustinerea evenimentului<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sponsor titular:<\/strong>&nbsp;Mercedes-Benz<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Parteneri principali:&nbsp;<\/strong>IQOS,<strong>&nbsp;<\/strong>Banca Transilvania<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Parteneri:&nbsp;<\/strong>Fashion Days, Kultho, Mastercard, Pepsi, adidas,&nbsp;NEPI Rockcastle, Promenada Mall Bucuresti, Schwarzkopf, MAC Cosmetics, Heineken, Evian, Glenfiddich, Martini, L\u2019Or, JBL, Wizz Air, BoConcept, Regina Maria, Innovate Moldova<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Parteneri institutionali:<\/strong>&nbsp;Ministerul Culturii, Muzeul National de Arta al Romaniei,Institutul National al Patrimoniului<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Parteneri academici:<\/strong>&nbsp;Polimoda, Universitatea Nationala de Arte Bucuresti (UNArte), Universitatea de Arta si Design din Cluj-Napoca (UAD), Universitatea de Vest Timisoara, Bucharest Business School<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Despre Mercedes-Benz Bucharest Fashion Week<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bucharest Fashion Week este primul eveniment de moda international din Romania, dedicat promovarii designerilor locali si transformarii \u201eMade in Romania\u201d intr-o eticheta apreciata international. Acest eveniment extraordinar reuneste creatorii de moda, potentialii clienti, profesionistii din industrie si pasionatii de moda pentru a celebra arta modei si a favoriza networking-ul la nivel global. Bucharest Fashion Week 2026 s-a desfasurat intre 24 si 28 martie 2026, in locatii emblematice din centrul Bucurestiului, Romania.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-mercedes-benz-bucharest-fashion-week wp-block-embed-mercedes-benz-bucharest-fashion-week\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"e85GLJLqml\"><a href=\"https:\/\/mbbfw.ro\/\">Home<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Home&#8221; &#8212; Mercedes-Benz Bucharest Fashion Week\" src=\"https:\/\/mbbfw.ro\/embed\/#?secret=t0MvtcxGZb#?secret=e85GLJLqml\" data-secret=\"e85GLJLqml\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/mbbfw_official\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Intre 24 si 28 martie, Bucurestiul a redevenit inima vibranta a modei din Europa de Est. Cea de-a patra editie Mercedes-Benz Bucharest Fashion Week a reunit designeri consacrati, voci emergente, institutii culturale si lideri din industrie intr-o celebrare a creativitatii, sustenabilitatii si inovatiei. Organizat sub egida Council of Fashion Designers of Romania, evenimentul a reconfirmat<\/p>\n","protected":false},"author":2,"featured_media":9032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,9,20,7],"tags":[],"class_list":["post-9028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-fashion","category-lifestyle","category-media"],"_links":{"self":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts\/9028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9028"}],"version-history":[{"count":1,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts\/9028\/revisions"}],"predecessor-version":[{"id":9035,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts\/9028\/revisions\/9035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/media\/9032"}],"wp:attachment":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}