{"id":9036,"date":"2026-04-03T11:02:33","date_gmt":"2026-04-03T11:02:33","guid":{"rendered":"https:\/\/genznewz.ro\/?p=9036"},"modified":"2026-04-03T11:02:34","modified_gmt":"2026-04-03T11:02:34","slug":"reserved-upcycled-by-intu-o-colectie-creata-din-piese-vestimentare-reciclate","status":"publish","type":"post","link":"https:\/\/genznewz.ro\/?p=9036","title":{"rendered":"Reserved upcycled by INTU\u00a0\u2013 o\u00a0colectie\u00a0creata\u00a0din\u00a0piese\u00a0vestimentare\u00a0reciclate"},"content":{"rendered":"\n

In\u00a0cadrul\u00a0colectiei\u00a0capsula\u00a0Reserved<\/strong>\u00a0upcycled by INTU<\/strong>, au\u00a0fost\u00a0realizate\u00a010\u00a0modele\u00a0de\u00a0imbracaminte\u00a0si\u00a0accesorii,\u00a0concepute\u00a0si\u00a0cusute\u00a0din\u00a0articole\u00a0cu\u00a0defecte\u00a0de\u00a0productie\u00a0care nu au\u00a0putut\u00a0fi\u00a0puse\u00a0in\u00a0vanzare.<\/p>\n\n\n\n

Colectia\u00a0include\u00a0jachete\u00a0cu\u00a0paspoal\u00a0contrastant\u00a0si\u00a0gulere\u00a0supradimensionate;\u00a0un\u00a0set din\u00a0muselina,\u00a0compus\u00a0din\u00a0bluza\u00a0si\u00a0pantaloni\u00a0scurti\u00a0ce\u00a0pot fi\u00a0purtate\u00a0impreuna\u00a0sau\u00a0separat\u00a0\u2013\u00a0intr-o\u00a0nuantaburgundy cu\u00a0imprimeu\u00a0buline; o vesta\u00a0matlasata\u00a0cu\u00a0detalii\u00a0contrastante; o\u00a0geanta\u00a0tip messenger\u00a0purtata\u00a0crossbody\u00a0si\u00a0un\u00a0breloc-pouch care\u00a0poate\u00a0fi\u00a0atasat\u00a0gentii\u00a0sau\u00a0purtat\u00a0individual; un\u00a0gulerdetasabil\u00a0disponibil\u00a0in\u00a0doua\u00a0variante,\u00a0gandit\u00a0pentru\u00a0a fi\u00a0integrat\u00a0in\u00a0stylinguri\u00a0cu\u00a0pulovere,\u00a0hanorace\u00a0sau\u00a0tricouri; un sort\u00a0si\u00a0un scrunchie.<\/p>\n\n\n\n

Colectia\u00a0reprezinta\u00a0o\u00a0explorare\u00a0ludica\u00a0a\u00a0formei,\u00a0culorii\u00a0si\u00a0imprimeului,\u00a0marcata\u00a0de o\u00a0afinitateclara\u00a0pentru\u00a0contraste\u00a0si\u00a0o\u00a0abordare\u00a0contemporana,\u00a0orientata\u00a0spre\u00a0viitor.\u00a0Procesul\u00a0creativ\u00a0in sine \u2013 upcycling-ul nu ca trend, ci ca mod de\u00a0gandire\u00a0\u2013 a\u00a0fost\u00a0principala\u00a0sursa\u00a0de\u00a0inspiratie.\u00a0Imbinarearesturilor\u00a0de\u00a0materiale,\u00a0descoperirea\u00a0unor\u00a0noi\u00a0solutii\u00a0de\u00a0constructie\u00a0si\u00a0tratarea\u00a0materialelorexistente\u00a0ca\u00a0punct\u00a0de\u00a0plecare\u00a0pentru\u00a0design au\u00a0definit\u00a0intregul\u00a0concept.\u00a0Limitarile\u00a0generate de\u00a0materialele\u00a0disponibile, precum\u00a0si\u00a0istoria\u00a0si\u00a0imprevizibilitatea\u00a0lor, au\u00a0stabilit\u00a0directia\u00a0colectiei.\u00a0Lucrul\u00a0cu\u00a0ceea\u00a0ce\u00a0exista\u00a0deja\u00a0permite\u00a0experimentarea\u00a0formelor,\u00a0culorilor\u00a0si\u00a0proportiilor,\u00a0mentinand\u00a0in\u00a0acelasi\u00a0timp\u00a0coerenta\u00a0si\u00a0rafinamentul\u00a0siluetelor.\u00a0Colectia\u00a0demonstreaza\u00a0ca upcycling-ul\u00a0poate\u00a0fi modern,\u00a0estetic\u00a0si\u00a0inspirational,\u00a0redefinind\u00a0perceptia\u00a0asupra\u00a0acestui\u00a0concept in\u00a0moda\u00a0contemporana.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Proiectul\u00a0a\u00a0luat\u00a0nastere\u00a0din\u00a0dorinta\u00a0brandului\u00a0Reserved de a\u00a0oferi\u00a0o\u00a0noua\u00a0viata\u00a0articolelor\u00a0cu\u00a0defecte\u00a0de\u00a0productie\u00a0care nu\u00a0puteau\u00a0fi\u00a0comercializate,\u00a0transformandu-le\u00a0intr-o\u00a0colectie\u00a0completa:\u201eInca de la\u00a0inceput, a\u00a0fost\u00a0esential\u00a0pentru\u00a0noi\u00a0ca\u00a0acesta\u00a0sa\u00a0nu fie\u00a0doar\u00a0un experiment\u00a0sau\u00a0o\u00a0initiativa\u00a0de marketing, ci o\u00a0colectie\u00a0in\u00a0toata\u00a0regula,\u00a0creata\u00a0dupa\u00a0aceleasi\u00a0principii ca\u00a0toatecelelalte\u00a0colectii\u00a0Reserved\u201d,\u00a0spune\u00a0Ewa Janczukowicz-Cichosz, Sustainability Expert.\u00a0\u201eNu\u00a0aveam\u00a0experienta\u00a0anterioara\u00a0in upcycling\u00a0si\u00a0stiam\u00a0ca\u00a0va\u00a0fi o\u00a0provocare\u00a0reala\u00a0pentru\u00a0brand.\u00a0Atunciam\u00a0decis\u00a0ca\u00a0proiectul\u00a0trebuie\u00a0dezvoltat\u00a0in\u00a0colaborare\u00a0cu\u00a0creatori\u00a0externi.\u00a0Impreuna\u00a0cu\u00a0echipa\u00a0de\u00a0produs, am\u00a0cautat\u00a0un\u00a0partener\u00a0care\u00a0sa\u00a0nu fie\u00a0intimidat\u00a0nici\u00a0de\u00a0amploarea\u00a0proiectului,\u00a0nici\u00a0de\u00a0cerintele\u00a0noastre. Asa am\u00a0descoperit\u00a0INTU Circularity<\/strong>, care\u00a0a\u00a0acceptat\u00a0provocarea\u00a0si\u00a0a\u00a0fostpregatit\u00a0sa\u00a0lucreze\u00a0intr-un model\u00a0adaptat\u00a0realitatii\u00a0unui\u00a0brand de\u00a0mari\u00a0dimensiuni\u00a0\u2013 de la design\u00a0sitehnologie\u00a0pana\u00a0la un\u00a0produs\u00a0care\u00a0trebuie\u00a0sa\u00a0fie\u00a0dorit,\u00a0sa\u00a0se\u00a0incadreze\u00a0in intervale de\u00a0pret\u00a0clardefinite\u00a0si\u00a0sa\u00a0indeplineasca\u00a0obiectivele\u00a0de business.\u201d<\/p>\n\n\n\n

\u201eColaborarea\u00a0a\u00a0fost\u00a0extrem\u00a0de\u00a0inspirationala\u00a0pentru\u00a0noi.\u00a0Obiectivul\u00a0comun\u00a0a\u00a0fost\u00a0sa\u00a0oferim\u00a0o\u00a0noua\u00a0viata\u00a0produselor\u00a0existente\u00a0in\u00a0oferta\u00a0noastra\u201d,\u00a0spune\u00a0Joanna Gorecka, Director of the Product Office la Reserved. \u201eDesignerii\u00a0INTU au\u00a0demonstrat\u00a0o\u00a0creativitate\u00a0remarcabila\u00a0si\u00a0au\u00a0valorificatpe\u00a0deplin\u00a0potentialul\u00a0tiparelor,\u00a0oferindu-le o\u00a0expresie\u00a0proaspata\u00a0si\u00a0moderna.\u201d<\/p>\n\n\n\n

Inca de la\u00a0inceput,\u00a0proiectul\u00a0a\u00a0adus\u00a0provocari\u00a0atat\u00a0la\u00a0nivel\u00a0creativ, cat\u00a0si\u00a0la\u00a0nivel\u00a0de\u00a0productie. Un\u00a0rol-cheie\u00a0l-au\u00a0avut\u00a0tehnologii\u00a0implicati\u00a0in\u00a0scalarea\u00a0economica\u00a0a\u00a0procesului.\u00a0Obiectivul\u00a0nu a\u00a0fostdoar\u00a0crearea\u00a0unor\u00a0designuri\u00a0unice, ci\u00a0dezvoltarea\u00a0acestora\u00a0intr-un mod\u00a0compatibil\u00a0cu\u00a0structuraunui\u00a0brand mare,\u00a0astfel\u00a0incat\u00a0sa\u00a0ajunga\u00a0la\u00a0clienti\u00a0intr-o forma\u00a0atractiva\u00a0si\u00a0purtabila. Upcycling-ul\u00a0presupune\u00a0o\u00a0abordare\u00a0complet\u00a0diferita\u00a0fata de\u00a0moda\u00a0conventionala.<\/p>\n\n\n\n

\u201eUpcycling-ul\u00a0schimba\u00a0complet\u00a0modul\u00a0in care\u00a0gandim\u00a0designul\u201d,\u00a0explica\u00a0Veronika\u00a0Czarnocka, CEO INTU Circularity\u00a0si\u00a0designer al\u00a0colectiei\u00a0realizate\u00a0impreuna\u00a0cu Reserved. \u201eNu\u00a0pornim\u00a0de la o\u00a0viziune\u00a0finala\u00a0clara, ci de la o idee\u00a0si\u00a0de la\u00a0ceea\u00a0ce\u00a0avem\u00a0efectiv\u00a0la\u00a0dispozitie.\u00a0Fiecare\u00a0material\u00a0dicteaza\u00a0decizii\u00a0diferite\u00a0si\u00a0solutii\u00a0distincte\u00a0de\u00a0constructie. Este un\u00a0proces\u00a0plin\u00a0de\u00a0provocari,\u00a0dar\u00a0side o\u00a0creativitate\u00a0extraordinara.\u00a0Pentru\u00a0mine, a\u00a0fost\u00a0foarte\u00a0important ca\u00a0aceste\u00a0piese\u00a0upcycled\u00a0saarate\u00a0ca\u00a0moda\u00a0in\u00a0adevaratul\u00a0sens\u00a0al\u00a0cuvantului\u00a0\u2013\u00a0estetica, moderna\u00a0si\u00a0fireasca.\u00a0Vrem\u00a0sademistificam\u00a0termenul\u00a0si\u00a0sa\u00a0aratam\u00a0ca\u00a0moda\u00a0circulara\u00a0poate\u00a0arata\u00a0exact ca\u00a0hainele\u00a0pe care le\u00a0cumparam\u00a0zi de zi.\u201d<\/p>\n\n\n\n

Procesul\u00a0de design nu\u00a0incepe\u00a0cu o\u00a0viziune\u00a0rigida, ci cu un concept general\u00a0si\u00a0o idee\u00a0directoare. Abia\u00a0dupa\u00a0primirea\u00a0materialelor\u00a0disponibile\u00a0poate\u00a0incepe\u00a0munca\u00a0propriu-zisa\u00a0si\u00a0pot fi\u00a0luatedeciziile\u00a0de\u00a0constructie.\u00a0Productia\u00a0pieselor\u00a0upcycled\u00a0reprezinta, la\u00a0randul\u00a0ei, o\u00a0provocaresemnificativa\u00a0pentru\u00a0atelierele\u00a0implicate. In\u00a0acest\u00a0tip de\u00a0proces,\u00a0etapa\u00a0de\u00a0croire\u00a0este\u00a0cea\u00a0maicomplexa\u00a0si\u00a0imprevizibila:\u00a0fiecare\u00a0piesa\u00a0necesita\u00a0o\u00a0abordare\u00a0individuala\u00a0si\u00a0o\u00a0precizieexceptionala.<\/p>\n\n\n\n

Atingerea\u00a0unei\u00a0scari\u00a0de\u00a0productie\u00a0relevante,\u00a0pastrand\u00a0in\u00a0acelasi\u00a0timp\u00a0coerenta\u00a0designului,\u00a0esteextrem\u00a0de\u00a0dificila,\u00a0iar\u00a0acest\u00a0echilibru\u00a0a\u00a0devenit\u00a0unul\u00a0dintre\u00a0pilonii\u00a0centrali\u00a0ai\u00a0proiectului\u00a0Reserved upcycled by INTU.<\/p>\n\n\n\n

Proiectul\u00a0face\u00a0parte\u00a0din\u00a0eforturile\u00a0mai\u00a0ample ale\u00a0brandului\u00a0Reserved in\u00a0directia\u00a0circularitatii. De ani\u00a0buni,\u00a0brandul\u00a0dezvolta\u00a0initiative\u00a0menite\u00a0sa\u00a0prelungeasca\u00a0ciclul\u00a0de\u00a0viata\u00a0al\u00a0hainelor\u00a0si\u00a0sareduca\u00a0deseurile\u00a0textile. Reserved a\u00a0fost\u00a0partener\u00a0al\u00a0proiectului\u00a0Care for Your Clothes<\/strong>, care\u00a0promoveaza\u00a0utilizarea\u00a0constienta\u00a0si\u00a0responsabila\u00a0a\u00a0imbracamintei,\u00a0si\u00a0deruleaza\u00a0programe\u00a0de\u00a0colectare\u00a0in magazine\u00a0pentru\u00a0hainele\u00a0uzate, care sunt\u00a0apoi\u00a0introduse\u00a0intr-un nou\u00a0ciclu\u00a0de\u00a0viata\u00a0sautrec\u00a0prin\u00a0procese\u00a0de upcycling, downcycling\u00a0ori\u00a0reciclare. In plus,\u00a0brandul\u00a0pune\u00a0la\u00a0dispozitiaclientilor\u00a0materiale\u00a0educationale\u00a0despre\u00a0ingrijirea\u00a0si\u00a0repararea\u00a0articolelor\u00a0vestimentare,\u00a0prinintermediul\u00a0platformei\u00a0Product Care.<\/p>\n\n\n\n

Colectia\u00a0Reserved upcycled by INTU\u00a0reprezinta\u00a0o\u00a0continuare\u00a0fireasca\u00a0a\u00a0acestor\u00a0initiative\u00a0sidemonstreaza\u00a0ca\u00a0moda\u00a0poate\u00a0fi\u00a0simultan\u00a0estetica,\u00a0functionala\u00a0si\u00a0creata\u00a0din\u00a0materiale\u00a0cu\u00a0o\u00a0a\u00a0douaviata.\u00a0Colectia\u00a0este\u00a0disponibila\u00a0online, in\u00a0aplicatia\u00a0Reserved\u00a0si\u00a0pe\u00a0www.reserved.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

In\u00a0cadrul\u00a0colectiei\u00a0capsula\u00a0Reserved\u00a0upcycled by INTU, au\u00a0fost\u00a0realizate\u00a010\u00a0modele\u00a0de\u00a0imbracaminte\u00a0si\u00a0accesorii,\u00a0concepute\u00a0si\u00a0cusute\u00a0din\u00a0articole\u00a0cu\u00a0defecte\u00a0de\u00a0productie\u00a0care nu au\u00a0putut\u00a0fi\u00a0puse\u00a0in\u00a0vanzare. Colectia\u00a0include\u00a0jachete\u00a0cu\u00a0paspoal\u00a0contrastant\u00a0si\u00a0gulere\u00a0supradimensionate;\u00a0un\u00a0set din\u00a0muselina,\u00a0compus\u00a0din\u00a0bluza\u00a0si\u00a0pantaloni\u00a0scurti\u00a0ce\u00a0pot fi\u00a0purtate\u00a0impreuna\u00a0sau\u00a0separat\u00a0\u2013\u00a0intr-o\u00a0nuantaburgundy cu\u00a0imprimeu\u00a0buline; o vesta\u00a0matlasata\u00a0cu\u00a0detalii\u00a0contrastante; o\u00a0geanta\u00a0tip messenger\u00a0purtata\u00a0crossbody\u00a0si\u00a0un\u00a0breloc-pouch care\u00a0poate\u00a0fi\u00a0atasat\u00a0gentii\u00a0sau\u00a0purtat\u00a0individual; un\u00a0gulerdetasabil\u00a0disponibil\u00a0in\u00a0doua\u00a0variante,\u00a0gandit\u00a0pentru\u00a0a fi\u00a0integrat\u00a0in\u00a0stylinguri\u00a0cu\u00a0pulovere,\u00a0hanorace\u00a0sau\u00a0tricouri; un sort\u00a0si\u00a0un scrunchie. Colectia\u00a0reprezinta\u00a0o\u00a0explorare\u00a0ludica\u00a0a\u00a0formei,\u00a0culorii\u00a0si\u00a0imprimeului,\u00a0marcata\u00a0de o\u00a0afinitateclara\u00a0pentru\u00a0contraste\u00a0si\u00a0o\u00a0abordare\u00a0contemporana,\u00a0orientata\u00a0spre\u00a0viitor.\u00a0Procesul\u00a0creativ\u00a0in sine \u2013 upcycling-ul nu ca trend, ci ca mod de\u00a0gandire\u00a0\u2013 a\u00a0fost\u00a0principala\u00a0sursa\u00a0de\u00a0inspiratie.\u00a0Imbinarearesturilor\u00a0de\u00a0materiale,\u00a0descoperirea\u00a0unor\u00a0noi\u00a0solutii\u00a0de\u00a0constructie\u00a0si\u00a0tratarea\u00a0materialelorexistente\u00a0ca\u00a0punct\u00a0de\u00a0plecare\u00a0pentru\u00a0design au\u00a0definit\u00a0intregul\u00a0concept.\u00a0Limitarile\u00a0generate de\u00a0materialele\u00a0disponibile, precum\u00a0si\u00a0istoria\u00a0si\u00a0imprevizibilitatea\u00a0lor, au\u00a0stabilit\u00a0directia\u00a0colectiei.\u00a0Lucrul\u00a0cu\u00a0ceea\u00a0ce\u00a0exista\u00a0deja\u00a0permite\u00a0experimentarea\u00a0formelor,\u00a0culorilor\u00a0si\u00a0proportiilor,\u00a0mentinand\u00a0in\u00a0acelasi\u00a0timp\u00a0coerenta\u00a0si\u00a0rafinamentul\u00a0siluetelor.\u00a0Colectia\u00a0demonstreaza\u00a0ca upcycling-ul\u00a0poate\u00a0fi modern,\u00a0estetic\u00a0si\u00a0inspirational,\u00a0redefinind\u00a0perceptia\u00a0asupra\u00a0acestui\u00a0concept in\u00a0moda\u00a0contemporana. Proiectul\u00a0a\u00a0luat\u00a0nastere\u00a0din\u00a0dorinta\u00a0brandului\u00a0Reserved de a\u00a0oferi\u00a0o\u00a0noua\u00a0viata\u00a0articolelor\u00a0cu\u00a0defecte\u00a0de\u00a0productie\u00a0care nu\u00a0puteau\u00a0fi\u00a0comercializate,\u00a0transformandu-le\u00a0intr-o\u00a0colectie\u00a0completa:\u201eInca de la\u00a0inceput, a\u00a0fost\u00a0esential\u00a0pentru\u00a0noi\u00a0ca\u00a0acesta\u00a0sa\u00a0nu fie\u00a0doar\u00a0un experiment\u00a0sau\u00a0o\u00a0initiativa\u00a0de marketing, ci o\u00a0colectie\u00a0in\u00a0toata\u00a0regula,\u00a0creata\u00a0dupa\u00a0aceleasi\u00a0principii ca\u00a0toatecelelalte\u00a0colectii\u00a0Reserved\u201d,\u00a0spune\u00a0Ewa Janczukowicz-Cichosz, Sustainability<\/p>\n","protected":false},"author":2,"featured_media":9037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,1],"tags":[],"class_list":["post-9036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-newz"],"_links":{"self":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts\/9036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9036"}],"version-history":[{"count":1,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts\/9036\/revisions"}],"predecessor-version":[{"id":9039,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts\/9036\/revisions\/9039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/media\/9037"}],"wp:attachment":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}