\u2022\u00a0adidas\u00a0lanseaza\u00a0prima\u00a0colectie\u00a0Originals\u00a0Sport, care\u00a0imbina\u00a0estetica inconfundabila\u00a0adidas\u00a0Originalscu tehnologiile de performanta dedicate antrenamentelor.<\/p>\n\n\n\n
\u2022\u00a0Inspirata de legendarul trening Superstar,\u00a0colectia\u00a0include bustiere,\u00a0colanti, topuri, salopete si articole versatile, care pot fi integrate cu\u00a0usurinta,\u00a0atat\u00a0in sala de sport, cat si in afara ei.<\/p>\n\n\n\n
\u2022\u00a0Noua\u00a0colectie\u00a0Originals\u00a0Sport a fost prezentata in New York pe 22 iulie 2026 si va fi disponibila\u00a0incepand\u00a0cu 23 iulie 2026.<\/p>\n\n\n\n
Herzogenaurach<\/strong>, 23 iulie 2026<\/strong>\u00a0\u2013\u00a0Intr-un context in care stilul personal devine la fel de important in sala de sport precum in\u00a0viata\u00a0de zi cu zi,\u00a0adidas\u00a0lanseaza\u00a0Originals\u00a0Sport, o noua\u00a0colectie\u00a0dedicata antrenamentelor care\u00a0reuneste\u00a0elementele estetice consacrate\u00a0adidas\u00a0Originals\u00a0cu tehnologiile de performanta pe care femeile le\u00a0asteapta\u00a0de la\u00a0adidas.<\/p>\n\n\n\n Colectia\u00a0raspunde\u00a0dorintei\u00a0tot mai accentuate de exprimare a\u00a0individualitatii. Inspirata din ADN-ul emblematic\u00a0adidas\u00a0Originals\u00a0si creata pentru performanta,\u00a0Originals\u00a0Sport\u00a0redefineste\u00a0felul in care arata echipamentul de antrenament,\u00a0incurajand\u00a0femeile sa\u00a0isi\u00a0exprime stilul personal\u00a0fara\u00a0a face compromisuri in ceea ce\u00a0priveste\u00a0performanta.<\/p>\n\n\n\n \u201cAni la\u00a0rand\u00a0a existat\u00a0perceptia\u00a0ca antrenamentele serioase vin la pachet cu o anumita uniforma,\u201d spune\u00a0Lisann<\/strong>\u00a0<\/strong>Costello<\/strong>, VP Product Design Partnerships & Sports Marketing, adidas<\/strong>.<\/p>\n\n\n\n \u201cAstazi, femeile rescriu\u00a0definitia\u00a0performantei.\u00a0Isi\u00a0doresc echipamente care sa le reprezinte identitatea, nu doar activitatea pe care o\u00a0desfasoara.\u00a0Originals\u00a0Sport combina\u00a0mostenirea\u00a0stilistica\u00a0adidas\u00a0Originals\u00a0cu expertiza\u00a0adidas\u00a0in materie de performanta, oferindu-le libertatea de a se antrena\u00a0fara\u00a0sa\u00a0aleaga\u00a0intre\u00a0functionalitate\u00a0si exprimarea propriului stil.\u201d<\/p>\n\n\n\n Avand\u00a0la baza\u00a0mostenirea\u00a0stilistica\u00a0adidas\u00a0Originals, construita de-a lungul deceniilor, si beneficiind de expertiza tehnica\u00a0adidas\u00a0Performance,\u00a0Originals\u00a0Sport\u00a0reuneste\u00a0doua dintre cele mai reprezentative\u00a0directii\u00a0ale brandului \u2013 performanta sportiva si stilul urban \u2013\u00a0intr-o\u00a0colectie\u00a0autentica\u00a0adidas.<\/p>\n\n\n\n Inspirata de emblematicul trening Superstar,\u00a0colectia\u00a0reinterpreteaza\u00a0elementele de design clasice\u00a0adidasOriginals\u00a0intr-o\u00a0maniera contemporana, adaptata antrenamentelor. Logo-ul\u00a0Trefoil, liniile de croi feminine,\u00a0proportiile\u00a0expresive si paleta cromatica\u00a0surprinzatoare\u00a0se\u00a0imbina\u00a0cu tehnologii de performanta concepute pentru a\u00a0sustine\u00a0libertatea de\u00a0miscare, confortul si\u00a0increderea\u00a0in timpul antrenamentelor.<\/p>\n\n\n\n Colectia\u00a0ofera\u00a0o garderoba completa pentru antrenament, in care stilul si\u00a0functionalitatea\u00a0se\u00a0imbinaperfect, datorita materialelor tehnice special dezvoltate pentru confort si performanta. Printre piesele-cheie se\u00a0numara:<\/p>\n\n\n\n \u2022\u00a0Bustiere<\/strong>: modele cu\u00a0sustinere\u00a0redusa si medie, realizate cu tehnologia\u00a0AdiSOFT\u00a0pentru confort respirabil si LYCRA\u00ae ADAPTIV pentru o potrivire flexibila si adaptabila.<\/p>\n\n\n\n \u2022\u00a0Colanti<\/strong>: disponibili in variante 7\/8 si lungime completa,\u00a0confectionati\u00a0cu LYCRA\u00ae ADAPTIV, pentru libertate de\u00a0miscare\u00a0fara\u00a0restrictii.<\/p>\n\n\n\n \u2022\u00a0Topuri<\/strong>: modelele Superstar\u00a0Bra\u00a0Tee\u00a0si\u00a0Originals\u00a0Sport\u00a0Tank\u00a0Padded, echipate cu tehnologia CLIMACOOL, conceputa pentru a\u00a0sustine\u00a0ventilatia\u00a0si\u00a0racorirea\u00a0corpului.<\/p>\n\n\n\n \u2022\u00a0Articole complementare<\/strong>: Superstar\u00a0Midlayer\u00a0si\u00a0Originals\u00a0Sport\u00a0Coverup, articole\u00a0usoare\u00a0si versatile, ideale pentru a fi purtate in multiple\u00a0combinatii.<\/p>\n\n\n\n \u2022\u00a0Salopeta:<\/strong>\u00a0o piesa\u00a0indrazneata, cu design integrat, perfecta pentru\u00a0combinatii\u00a0creative.<\/p>\n\n\n\n Imaginea campaniei este reprezentata de artistele Tate\u00a0McRae\u00a0si Emilia\u00a0Mernes,\u00a0alaturi\u00a0de voleibalista profesionista\u00a0Harper\u00a0Murray \u2013 trei femei care\u00a0imbina\u00a0in mod natural cultura, creativitatea si sportul,\u00a0reflectand\u00a0spiritul\u00a0colectiei\u00a0Originals\u00a0Sport.<\/p>\n\n\n\n Noua\u00a0colectie\u00a0adidas\u00a0Originals\u00a0Sport a fost lansata in New York pe 22 iulie 2026 si va fi disponibila pe adidas.ro si in magazinele\u00a0adidas\u00a0incepand\u00a0cu 23 iulie 2026. Preturile\u00a0variaza\u00a0intre 210 si 420 de RON.<\/p>\n\n\n\n Despre\u00a0<\/strong>adidas<\/strong><\/p>\n\n\n\n adidas\u00a0este unul dintre liderii globali ai industriei articolelor sportive. Cu sediul central in\u00a0Herzogenaurach, Germania, compania are aproximativ 65.000 de\u00a0angajati\u00a0la nivel mondial si a\u00a0inregistrat\u00a0vanzari\u00a0de 24,8 miliarde de euro in 2025.<\/p>\n","protected":false},"excerpt":{"rendered":" \u2022\u00a0adidas\u00a0lanseaza\u00a0prima\u00a0colectie\u00a0Originals\u00a0Sport, care\u00a0imbina\u00a0estetica inconfundabila\u00a0adidas\u00a0Originalscu tehnologiile de performanta dedicate antrenamentelor. \u2022\u00a0Inspirata de legendarul trening Superstar,\u00a0colectia\u00a0include bustiere,\u00a0colanti, topuri, salopete si articole versatile, care pot fi integrate cu\u00a0usurinta,\u00a0atat\u00a0in sala de sport, cat si in afara ei. \u2022\u00a0Noua\u00a0colectie\u00a0Originals\u00a0Sport a fost prezentata in New York pe 22 iulie 2026 si va fi disponibila\u00a0incepand\u00a0cu 23 iulie 2026. Herzogenaurach, 23 iulie 2026\u00a0\u2013\u00a0Intr-un context<\/p>\n","protected":false},"author":2,"featured_media":9230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,20,7],"tags":[],"class_list":["post-9229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-lifestyle","category-media"],"_links":{"self":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts\/9229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9229"}],"version-history":[{"count":1,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts\/9229\/revisions"}],"predecessor-version":[{"id":9231,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts\/9229\/revisions\/9231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/media\/9230"}],"wp:attachment":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}