{"id":9235,"date":"2026-07-23T15:07:47","date_gmt":"2026-07-23T15:07:47","guid":{"rendered":"https:\/\/genznewz.ro\/?p=9235"},"modified":"2026-07-23T15:07:51","modified_gmt":"2026-07-23T15:07:51","slug":"undergrowth-instalatia-manifest-prin-care-environ-aduce-natura-tehnologia-si-reciclarea-in-centrul-bucurestiului","status":"publish","type":"post","link":"https:\/\/genznewz.ro\/?p=9235","title":{"rendered":"UNDErGrowth: instala\u021bia-manifest prin care ENVIRON aduce natura, tehnologia \u0219i reciclarea \u00een centrul Bucure\u0219tiului"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Asocia\u021bia ENVIRON lanseaz\u0103 UNDErGrowth, o instala\u021bie-manifest creat\u0103 pentru a promova noua versiune a platformei Unde Recicl\u0103m.\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Instala\u021bia este g\u0103zduit\u0103 de Boiler x Guido (Calea Victoriei 143), \u00een perioada 23\u201326 iulie, \u00eentre orele 12:00 \u0219i 20:00,\u00a0<\/strong><strong>iar<\/strong><strong>\u00a0bucure\u0219tenii sunt invita\u021bi s\u0103 o\u00a0<\/strong><strong>admire \u0219i s\u0103 descopere c\u00e2t de simplu pot g\u0103si destina\u021bia corect\u0103 pentru echipamentele electrice pe care nu le mai folosesc.\u00a0<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"690\" src=\"https:\/\/genznewz.ro\/wp-content\/uploads\/2026\/07\/PHOTO-GUIDE_Campanie-ENVIRON-UNDE-RECICLAM_BoilerXGuido_Calea-Victoriei-143-560x690.jpg\" alt=\"\" class=\"wp-image-9237\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sub mesajul\u00a0<strong><em>\u201eNature wastes nothing. Why should we?\u201d<\/em><\/strong>,\u00a0<strong>manifestul<\/strong><strong>\u00a0ENVIRON<\/strong>\u00a0realizat de Nicu Bocancea \u0219i Flor\u0103ria Iris,\u00a0porne\u0219te de la un principiu simplu: \u00een natur\u0103, nimic nu\u00a0se risipe\u0219te, ci se transform\u0103 \u0219i reintr\u0103 \u00eentr-un nou ciclu. Frunzele devin p\u0103m\u00e2nt, p\u0103m\u00e2ntul hr\u0103ne\u0219te alte plante, via\u021ba continu\u0103.\u00a0La r\u00e2ndul lor, obiectele electrice pe care nu le mai folosim con\u021bin\u00a0materiale \u0219i resurse care pot fi recuperate\u00a0\u0219i refolosite atunci c\u00e2nd\u00a0ajung \u00een circuitul corect de colectare \u0219i reciclare.\u00a0Primul pas\u00a0\u00een acest sens\u00a0este identificarea unui punct de colectare, iar\u00a0aplica\u021bia Unde Recicl\u0103m\u00a0face acest proces mai simplu \u0219i mai accesibil.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>,,Cred c\u0103 adev\u0103rata problem\u0103 nu este c\u0103 oamenii nu vor s\u0103 recicleze. De cele mai multe ori, pur \u0219i simplu nu \u0219tiu de unde\u00a0<\/em><em>ar trebui\u00a0<\/em><em>s\u0103 \u00eenceap\u0103. To\u021bi avem acas\u0103 obiecte electrice pe care nu le mai folosim, dar cu care nu \u0219tim ce s\u0103 facem. Prin UNDErGrowth ne-am dorit s\u0103 schimb\u0103m aceast\u0103 perspectiv\u0103 \u0219i s\u0103 ar\u0103t\u0103m c\u0103, \u00eenainte de a deveni de\u0219euri, aceste obiecte sunt resurse. Am ales\u00a0<\/em><em>s\u0103 exprim\u0103m acest lucru printr-o<\/em><em>\u00a0instala\u021bie artistic\u0103 pentru ca mesajul s\u0103 devin\u0103 o experien\u021b\u0103 pe care oamenii s\u0103 \u0219i-o aminteasc\u0103. Colaborarea cu Flor\u0103ria Iris ne-a oferit vocabularul vizual potrivit pentru\u00a0<\/em><em>a atrage aten\u021bia<\/em><em>,<\/em><em>\u00a0<\/em><em>i<\/em><em>ar aplica\u021bia Unde Recicl\u0103m este instrumentul care \u00eei ajut\u0103 pe oameni s\u0103 fac\u0103 trecerea de la inten\u021bie la ac\u021biune\u201d,\u00a0<\/em>a declarat Roxana Puia, director de comunicare Environ.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"690\" src=\"https:\/\/genznewz.ro\/wp-content\/uploads\/2026\/07\/NRV04394-600x690.jpeg\" alt=\"\" class=\"wp-image-9238\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O treime dintre rom\u00e2ni nu \u0219tiu unde s\u0103 recicleze<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potrivit Barometrului Environ\u00a02026,\u00a0una dintre principalele bariere \u00een reciclarea de\u0219eurilor electrice este lipsa informa\u021biei. O\u00a0treime dintre rom\u00e2ni declar\u0103 c\u0103 nu \u0219tiu unde s\u0103 duc\u0103 echipamentele pe care nu le mai folosesc.\u00a0\u00cen acela\u0219i timp, 36% consider\u0103 c\u0103 punctul de colectare este prea departe, 22% percep procesul ca fiind prea complicat, iar 17% spun c\u0103 nu au timpul necesar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a\u00a0r\u0103spunde acestor dificult\u0103\u021bi,\u00a0ENVIRON a reconstruit platforma\u00a0<strong>Unde Recicl\u0103m<\/strong>, disponibil\u0103 online\u00a0pe\u00a0<a href=\"http:\/\/www.undereciclam.ro\/\">www.undereciclam.ro<\/a>, dar\u00a0\u0219i ca aplica\u021bie mobil\u0103 pentru iOS \u0219i Android. Aceasta \u00eei ajut\u0103 pe utilizatori s\u0103 identifice rapid cel mai apropiat punct de colectare pentru echipamentele electrice de mici dimensiuni din cele aproape 2.000 de puncte\u00a0disponibile\u00a0la nivel na\u021bional, iar pentru aparatele voluminoase ofer\u0103 posibilitatea solicit\u0103rii unei ridic\u0103ri de la domiciliu sau de la birou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mesajul platformei\u00a0este simplu:\u00a0<strong>Nu trebuie s\u0103 \u0219tii cum se recicleaz\u0103. Trebuie doar s\u0103 \u0219tii unde.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cum func\u021bioneaz\u0103 activarea?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cencep\u00e2nd de joi, 23 iulie \u0219i p\u00e2n\u0103 duminic\u0103 26 iulie, \u00eentre orele 12:00 \u0219i 20:00, bucure\u0219tenii sunt a\u0219tepta\u021bi la Boiler x Guido (Calea Victoriei 143) unde echipa ENVIRON \u00eei va \u00eendruma s\u0103 \u00ee\u0219i descarce aplica\u021bia Unde Recicl\u0103m \u0219i s\u0103 \u00ee\u0219i creeze un cont de utilizator. Cei care finalizeaz\u0103 acest pas, primesc din partea ENVIRON paharul UNDErGrowth \u0219i o cafea gratuit\u0103, la alegere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De asemenea, vizitatorii pot aduce telefoane, \u00eenc\u0103rc\u0103toare, cabluri, c\u0103\u0219ti, mouse-uri sau alte dispozitive electrice pe care nu le mai folosesc \u0219i le pot preda \u00een punctul temporar de colectare instalat \u00een cafenea. Astfel, experien\u021ba\u00a0nu\u00a0se \u00eencheie\u00a0\u00een fa\u021ba instala\u021biei, ci continu\u0103 printr-un\u00a0gest concret: identificarea unei destina\u021bii corecte pentru obiectele electrice \u0219i electronice nefolosite.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un parteneriat pentru gesturi mai simple \u00een ora\u0219<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UNDErGrowth marcheaz\u0103 \u00eenceputul colabor\u0103rii dintre ENVIRON \u0219i Boiler, un parteneriat construit pe convingerea c\u0103\u00a0schimb\u0103rile reale se construiesc prin gesturi mici, repetate zi de zi:\u00a0de la cafeaua de diminea\u021b\u0103 \u0219i conversa\u021biile dintre prieteni p\u00e2n\u0103 la decizia de a recicla corect un cablu uitat \u00eentr-un sertar.\u00a0Urm\u0103toarele etape ale\u00a0colabor\u0103rii\u00a0vor fi anun\u021bate\u00a0\u00een perioada urm\u0103toare.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Despre\u00a0<\/strong><a href=\"https:\/\/undereciclam.ro\/\"><strong>Unde Recicl\u0103m<\/strong><strong>?<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Unde Recicl\u0103m este platforma \u0219i aplica\u021bia dezvoltat\u0103 de ENVIRON care \u00eei ajut\u0103 pe utilizatori s\u0103 g\u0103seasc\u0103 rapid solu\u021bii pentru reciclarea corect\u0103 a echipamentelor electrice \u0219i electronice. De la cabluri \u0219i \u00eenc\u0103rc\u0103toare, p\u00e2n\u0103 la electrocasnice de mari dimensiuni, aplica\u021bia ofer\u0103 informa\u021bii despre punctele de colectare \u0219i serviciile de preluare disponibile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Despre<\/strong>\u00a0<a href=\"https:\/\/environ.ro\/\"><strong>ENVIRON<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Asocia\u021bia ENVIRON<\/strong>\u00a0este o organiza\u021bie non-guvernamental\u0103 \u0219i non-profit, \u00eenfiin\u021bat\u0103 \u00een anul 2007 cu obiectivul de a prelua responsabilitatea produc\u0103torilor \u0219i importatorilor de echipamente electrice \u0219i electronice privind colectarea \u0219i reciclarea acestor produse la finalul ciclului de via\u021b\u0103. \u00cen cei peste 18 ani de activitate a\u00a0gestionat\u00a0peste 320.000 de tone de de\u0219euri de echipamente electrice \u0219i electronice\u00a0\u0219i a derulat sute de campanii de con\u0219tientizare.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Asocia\u021bia ENVIRON lanseaz\u0103 UNDErGrowth, o instala\u021bie-manifest creat\u0103 pentru a promova noua versiune a platformei Unde Recicl\u0103m.\u00a0 Instala\u021bia este g\u0103zduit\u0103 de Boiler x Guido (Calea Victoriei 143), \u00een perioada 23\u201326 iulie, \u00eentre orele 12:00 \u0219i 20:00,\u00a0iar\u00a0bucure\u0219tenii sunt invita\u021bi s\u0103 o\u00a0admire \u0219i s\u0103 descopere c\u00e2t de simplu pot g\u0103si destina\u021bia corect\u0103 pentru echipamentele electrice pe care nu<\/p>\n","protected":false},"author":2,"featured_media":9236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,7],"tags":[],"class_list":["post-9235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-media"],"_links":{"self":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts\/9235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9235"}],"version-history":[{"count":1,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts\/9235\/revisions"}],"predecessor-version":[{"id":9239,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/posts\/9235\/revisions\/9239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=\/wp\/v2\/media\/9236"}],"wp:attachment":[{"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/genznewz.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}